{"@context":"http://iiif.io/api/presentation/3/context.json","id":"https://marmia.aviaryplatform.com/iiif/ww76t0j83c/manifest","type":"Manifest","label":{"en":["Baby Boom: The Pig in the Python, 1985"]},"logo":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/053/original/cropped-marmia-logo-copy1.png?1586173104","metadata":[{"label":{"en":["Source Metadata URI"]},"value":{"en":["https://marmia.libraryhost.com/repositories/2/archival_objects/16631"]}},{"label":{"en":["Date"]},"value":{"en":["1985 (Broadcast)"]}},{"label":{"en":["Description"]},"value":{"en":["On tape label: Baby Boom The Pig in the Python /Hard/Ketchum (Container Summary)","Be advised that this video may contain sensitive, triggering, and offensive language and content. (Content warning)","Digitized with funding provided by the Council on Library and Information Resources' \"Digitizing Hidden Special Collections and Archives: Amplifying Unheard Voices\" grant program. (Funding note)","A documentary about the Baby Boom generation born between 1946 and 1964. (Scope and Content Note)"]}},{"label":{"en":["Format"]},"value":{"en":["1 U-matic"]}},{"label":{"en":["Identifier"]},"value":{"en":["WJZ-UNKN-153-029 (Identifier)"]}},{"label":{"en":["Series Title"]},"value":{"en":["Documentary Specials"]}}],"summary":{"en":["On tape label: Baby Boom The Pig in the Python /Hard/Ketchum","Be advised that this video may contain sensitive, triggering, and offensive language and content.","Digitized with funding provided by the Council on Library and Information Resources' \"Digitizing Hidden Special Collections and Archives: Amplifying Unheard Voices\" grant program.","A documentary about the Baby Boom generation born between 1946 and 1964."]},"provider":[{"id":"https://marmia.aviaryplatform.com/aboutus","type":"Agent","label":{"en":["MARMIA"]},"homepage":[{"id":"https://marmia.aviaryplatform.com/","type":"Text","label":{"en":["MARMIA"]},"format":"text/html"}],"logo":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/053/original/cropped-marmia-logo-copy1.png?1586173104","type":"Image"}]}],"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/175/259/small/thumbnail_175259_1677522299.jpg?1677522302","type":"Image","format":"image/jpeg"}],"items":[{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259","type":"Canvas","label":{"en":["Media File 1 of 1 - open-uri20250109-552-l2fctb.mp4"]},"duration":3200.641,"width":640,"height":360,"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/175/259/small/thumbnail_175259_1677522299.jpg?1677522302","type":"Image","format":"image/jpeg"}],"items":[{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/content/1","type":"AnnotationPage","items":[{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/content/1/annotation/1","type":"Annotation","motivation":"painting","body":{"id":"https://aviary-p-marmia.s3.wasabisys.com/collection_resource_files/resource_files/000/175/259/original/open-uri20250109-552-l2fctb.mp4?1736443050","type":"Video","format":"video/mp4","duration":3200.641,"width":640,"height":360},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259","metadata":[]}]}],"annotations":[{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919","type":"AnnotationPage","label":{"en":["AUTO_TRINT_WJZ-UNKN-153-029.mp4 [Transcript]"]},"items":[{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/1","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Fairy tales can come true. It can happen to you. If you are young at heart. Sometimes they seem to have invented childhood. When they began to arrive nine months after the war. No one knew they would become the largest generation in history from 1946 to 1964. 76 million babies were born in America. They came to be known as the baby boom. They changed the way we live and they're still changing it. If you want to know what's happening in the United States and what the future holds for us, you have to pay attention to the baby boomer generation and what it thinks right now and what it's going to be doing as it ages because it is the center of gravity in society. We will all be influenced by it. Like it or not, think of the baby boom as a pink. A population pink made up of 76 million babies. Now think of the United States as a python. When the python swallows, the pig, digestion is hard on both of them and it takes a very long time. This is the story of the pig in the python. If you look at the population sort of like this and say, here are the age groups and there's will be sort of a slow rise like that when people born, say, during the Depression it went down and people born too in World War Two was about steady. Then the baby boom just becomes this great burst like that, and then it hits the peak of the Bulge in 1957. So because of the pressure of numbers, they forced change on us because we have to adapt to the pressure of numbers. And you can only do that by changing things. And that's what they do.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=22.79,132.77"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/2","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They change every age group as they move into it. St Agnes Hospital in Baltimore, bumper to bumper babies, Nurse Betty Whipps remembers. The nurses were very, very crowded in. And when when the babies went out to to to their mothers, you would they would almost be like a train of cribs to go to the to the mothers. And all the nurses did would change diapers and go from one end to the other, just doing nothing but changing diapers. Three and one half million babies meant a lot of diapers. Right after World War Two. I knew there would be a population explosion, and I just figured the market would be there again. I was right. And we had. You started with one customer and we have never stopped growing. Over a billion diapers later, Reuben Warren has learned a lot about diapers. And there's a right way to put a diaper in a baby. Even though synthetic diapers the right way and wrong way, the right way is to put it on as if it was as if you were wearing a bikini in the back row in the front, under the navel. That's the shortest distance around your waist. These days, boomers are having babies of their own. Our average customer is 26 to 34. Probably the motherhood. The career woman is taking time out to have her new baby and she is the most discriminating consumer. She has waited this long and she wants the best for her baby. And she's going to do it right. She's going to have natural cotton diapers for her baby. You may have noticed, Ruben said natural cotton diapers. Baby boomers like natural things, natural childbirth, natural food, the natural course of things. But then this was a generation that wore a natural coonskin on their heads and thought they were cool.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=133.52,241.65"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/3","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Maybe. Nothing came from. Coonskin caps boomed. There was a $100 million market for coonskin caps between December of 54 and July of 1955. On December 15, 1954, Fess Parker wears the first Davy Crockett hat on national television. What happens next surprises everybody. When the baby boom enters any category, any category. Schools, rock and roll or fad, anything like that. There is a myth, an incredible expansion. A craze collapsed suddenly and without explanation. But what always happens, inevitably, is that those who live by the baby boom will die by the baby boom. Because the baby boom then moves right out of that just as fast. They move massively together, and when they move out of it, there's this collapse. And that's what happened to the to a to the price of Coonskin. And in the 1950s, when they went for something like $4 a pound or $0.29 from. Smart businessmen do pay attention to the baby boom. People forget that there were tanks running through this street, and the person that is now president of this country was responsible. It's not that baby boomers are so smart. It's that they're so numerous. I have a jacket at home that is a sports jacket with a bloodstain on it. And I remember that. I remember it real well. And people forget that they've forgotten. But not everybody's forgotten. I certainly I certainly do not forget it. Even if you don't agree with them, it is hard to ignore them. They are, after all, one third of the population. This is really important that they when they were children, they changed the nature of childhood. When they became teenagers, we didn't even think of teenagers as being as being a separate or adolescence as being a separate group almost before the baby boomers got through.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=242.32,372.89"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/4","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But then they made it a separate country. And we're speaking the words that are on everybody's lips in that courtroom. So what we're saying is what everyone is feeling in his heart as he sits in that courtroom and sees this country turn into a fascist state. When they enter the family formation, you see the toes. Historically, what happened was there was a time when people got married and settle down. The baby boomers did not do that well. I think like many people, my generation in the early seventies, the mental construct that had the world kind of fell apart and what were good guys and bad guys wasn't clear anymore. And what I wanted to do. And everybody everybody dispersed when got through the thirties, middle age. That's what's happening to us right now. And I think all the ideas about middle age, such as that, we are settled into jobs. You are completing your family, your family formation. You are becoming less active physically. All of those things were sexually. All those things are changing. The baby boomers are changing. Middle aged life. 15,192 people ran in the 1983 New York City marathon. Most of them were baby boomers. That is the only that the only way for me now, sir. So but all of them did it. I got on this surfboard for a 32 year old man versus this surfboard ten years ago would have been if people looked at this as a spaceship, something totally unavoidable. It's such a high performance board. Yeah. Middle aged surfing. Surfing is definitely becoming, you know, is aging like any other activity. Instead of being such a youth oriented and youth participant only activity, it has grown now to be a middle aged activity. And in another ten years it will be I mean, it'll these people are never going to stop.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=373.41,492.04"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/5","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"From the early morning to the middle of the night, news I think is over. I mean, the whole idea that youth was as an objective, that it was important to look young, that teenagers were important, that we sent anthropologists into high schools to find out what high school students were thinking, because that was supposed to be important, because we'd all be thinking that in five years that day is past. But this was a very active boom boom America school that had a great tradition in sports. Levittown Memorial is the first high school in the country to change hands. That is, to go from solely serving youngsters as an element, as a high school, to being a vacant, boarded up building. It's close because we've seen a dramatic drop in the number of students in all of our communities, but certainly in Levittown as well, you can't educate youngsters if they don't have enough of them. They're not as visible now. You can't that's why you can't walk into a college and see thousands of baby boomers sitting there and say, look, there they all are. But what you see them as more subtle is you see them jogging on the streets, but you will see them in electoral politics in a big way. And as they begin to turn 40, you see certain things happening. I mean, if I if I was going to make money writing a book now, it would be the on the joys of turning 40, because pretty soon 38 million of them are going to be turning 40 in the next decade. If you are over 25. Terrific. Here comes a new makeup that helps skin over 25 look younger. Introducing. Like most companies, the Knoxville Corporation has never consciously considered the baby boom.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=492.61,588.64"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/6","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What they have done is to pay attention to the needs of their customers. Who are their customers? Baby Boomers. I don't feel older. Why should I? Yes you wear makeup by CoverGirl helps skin over 25 look younger. In 1914, Baltimore druggist Dr. George Bunting concocted a beauty formula in a coffee pot. 70 years later, that little blue jar has become a legend. That's true. He's that face, that cover girl thing. It's. That cleaning makeup. In 1961, Knoxville introduced CoverGirl makeup with its reasonable price, drugstore marketing and medicated formula. Teenage boomers loved it. No need to worry about adolescent acne. Cover Girl was good for Your skin fights germs on your pocket to guard against blemishes. No wonder it's the makeup of cover girls by responding to the needs of their customers. Cover Girl cleaned up. Ten years later, their customers have changed. 1963 Bonnie Trumpeter poses for her first CoverGirl cover in 1973. Bonnie Today still a cover girl. The older she gets, the better she looks. Her makeup then and now. Cover Girl. Since 1961, Cover girls have aged along with their customers as Baby boomers approach 40. Knoxville is hard at work on new formulas for aging skin. Just 16. You look beautiful. And you must. And we've sold over 150 million Barbie dolls since she was first introduced in 1959. And one of the interesting things is we're seeing moms from the baby boom years buying Barbies for their little girls. Now, if you go into a toy store sometimes and watch moms looking at the boxes, you see that what sort of come over their face when they remember how much fun they had playing with their dolls. Baby boomers made Barbie the most popular toy in history. The secret to Barbie's success is that she's always up to date with Barbies.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=589.3,713.42"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/7","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thousands of outfits designed by three full time fashion designers have made Mattel, the largest manufacturer of women's wear in the world. She was up to date in her very sort of pop art colored clothing, the bright pink and yellows. And if you look very closely, she has rooted eyelashes. Of course, that was becoming a big thing with Twiggy. And and the models were wearing so many eyelashes they could hardly open their eyes. But Barbie also reflected that trend and that she had the eyelashes. Barbie and the boomers grew up together. She may turn 25 this year, but in their hearts she'll always be 16. Of course, Candy's over here at the dream pool, cooking up some hotdogs and hamburgers for the people who are having their picnic on the roof. Well, Malibu Barbie is sunning by the pool and Skipper is getting ready to go for a dip, but it looks like with a little swim fins on. Yeah. Yeah, I had them off for a while. Cause sometimes you never can tell with these calls because you can. You can put them on. And if you don't put enough fluid on it, they just stand there and they just stand there and you say, When are you going get them? When you go to get them, you know, so you can do walk away in the studio. Well, the wind helps. If Ken and Barbie had parents, they'd probably live here in Levittown, New York, America's first suburb and the home of the backyard barbecue. We've had some people in Levittown. They in fact, a friend of ours has it. He has a built in site and his fireplace, he's got his barbecue and that's all he does all use barbecue in his house.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=713.99,802.25"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/8","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"From the very beginning, Levittown was the American dream. It started after World War Two because there was pent up fertility. I mean, the soldiers were gonna want as many babies born. So when the soldiers came back nine months later, in 1946, that's when that's when the the the bombs really began. For only $58 a month, returning veterans could buy a house, a neighborhood and a lifestyle. Is that it was prosperity, It was optimism. There had been no battles fought in the United States that suddenly everyone was free to do what they wanted. And what women thought they wanted was to stay home and have lots of children and we could afford to do it. Well, what we have to crow about is that we started here after World War Two was potato fields, and we grew a town. The baby boomers grew up with great expectations that they were told when they were young that they were the biggest generation, the luckiest, the wealthiest would be the best educated, that the men in the generation would have not only jobs like their parents had, but would have fulfilling jobs, and that the women in the generation would be able to to to have families and children and also themselves, to be very well-educated and to have fulfilling jobs. So this was a huge load of expectation that they grew up with. And the irony is, is that because there were so many of them in large part that it's pretty hard to pull it off. One of the homes in the backyard. We wanted maybe a car today, but they don't believe in that. That's not enough. I mean, we're closing schools here. Enrollment is declining. Why? Because not because people don't want to have big families.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=804.32,898.08"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/9","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They can't afford them anymore. It was over the crib just like this with the stand. And it's got the music box here and it turns around keeping the babies quiet. They look up at this for hours and just knocked out or just stay quiet, whatever it is. Years ago, you could buy a house in Levittown for $6,000. Now, an average house in Levittown when we bought ours, what, four years ago? Four years ago, we paid 40. Right now you can now you can pick up a house, 64, 65, 70, 60, around that range, depending on what's been done to the House. In American Dream has become a financial nightmare. But what they are finding is that they are having to discard some of their expectations and make some compromises that they didn't really expect to be making. And what they've had to do is that the expectations have been so high for the good life, for the affluent life, that both men and women, husbands and wives have had to go to work. Where did all the energy go? Hey, people had to make a living. And so a middle income person, if you're 35 and you and your wife work and make 35,000 a year, you can afford a house that is 70,000. I wish. I wish I. GROSS 35,000. All I can do is do what I do. Uh, it's, you know, I don't know what else I would. What else am I supposed to do? Go shine shoes, go bag groceries. Go make 350 an hour. Go be a bartender. Stick up liquor store standards. I'd rather make pots and still hang in there, make art, and have faith that I will make it doing this. The question is, if and when boomers do make it, will they buy cigars as they enter their late thirties, forties and fifties in the next ten or 20 years? They're entering what we call the prime cigar smoking age.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=898.53,1031.829"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/10","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The average cigar smoker is 55 years old, spends $0.20 for a cigar and smokes ten a week. It is not enough. The cigar industry is in a slump. Boomers may be in salvation. It's interesting. We think there's more. Younger men today are starting to smoke cigars at the high end of the spectrum, at the dollar per cigar category, stores like Dunhill and others are seeing more young executives in their thirties on the way up coming in and getting cigars and wearing them, kind of wearing them, if you know what I mean. Well, he's got his shirt sleeves rolled down and a jacket on, but he's wearing the tie shoes, usually black, not brown. I'm just myself at this the edge of this at 36. And, uh, uh, I think the person I'm most often supposed to guard to is somebody I could have been in touch with. What? You never know. As they get on the stage, they turn 40 or something. Whether or not they will act like the previous generation of 40 year olds. And we designed this product over a period of two or three years with the objective of attracting young smokers and hopefully non cigar smokers. There are now ads appearing in magazines talking about the backwoods man who claims a mountain or goes down the Wabash River in a kayak in the water spring. And we don't put the cigar in his hand. We just show this this macho guy, outdoors, adventuresome, could be a stockbroker, but he likes to do these things on the side. So far, so good. Backbone sales are up and boomers continue to age. If male boomers would smoke even two cigars a week, they would increase consumption by 2 billion cigars and profits by 35%.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=1032.97,1141.32"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/11","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But will they? With baby boomers, you can never be sure. When you look at the forces that shape the baby boomer. Why are they? Why are baby boomers the way they are? The size of the generation is hugely important. The first half of the generation is the one that sort of surged through and dealt with the sort of brutalizing effects of the large number. And they are the Woodstock generation. They are they're the ones who sort of fought, won the sexual revolution, and they're the ones who were the first big wave of of our husbands wives to be divorced. All of these shocks of change hit that first part of the generation. They're also the most optimistic and idealistic part of the generation. And I asked them, tell me, where are you go? Told me I want my children to be hippies. You know, I would like to see my daughters have this idealism that we came out of the sixties with and not by wholesale into materialism. The second half of the generation people born in from 57 and later who were younger. I think that they are more practical. They are less idealistic. They are more ready for the idea that life can be disappointing. I was brought up to believe that you could become anything you wanted, that there was no limit. If you lived in America, there was just no way you could go. And I just don't think that's true anymore. I has got. He's got. Hi. Wow. Which I'm just getting out of school. I went to that early age, 18, 19. I never killed anybody, you know? You know, and I'm still explaining, you know, why it happened and why me. I suspect one of the things about the war that people don't understand is that, um, people on this war, the people who were there were ordinary people, very average kinds of folks who are trying to do the best they could in a very bad situation.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=1142.64,1285.88"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/12","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We could fight a war in Vietnam only because the future generation was there. We never had to call up the reserves. That's amazing. You were more likely to be drafted if you were 20 years old. A man, you're more likely to be drafted in peacetime in the 1950s than you were the height of the Vietnam War. Only 6% of the baby boomer men saw action in Vietnam or saw war duty in Vietnam. But what the score was, was that so many people were threatened. So everyone was threatened before they had the lottery. Anybody could be drafted. Anybody could be sent. And so politicize this whole generation, which didn't want to be sent. You know, I was appalled. That when the draft ended, so did 80% of the protests from the beginning when I went up. It was a very proud thing to do, you know, to fight for your country and especially and especially being black in the United States and wanting to go over there and fight. You know, I felt like I was really doing something. I'm still after being back almost ten years, I'm still having a hard time adjusting to society as it is, trying to make them understand my point. And we came back from the war and we wasn't physically wounded. Who was wounded mentally? We came back. We came back. People shunned us. 57,939 Americans died in Vietnam. Most of them were baby boomers. One of them was Greg's brother. There's a sort of a Nova Cain thing. I mean, they as they grew up, they sat there and watched Body counts from Vietnam, so that therefore the horrors of reality, of horror, of injury were were kind of they saw it all the time. And so therefore, this this hard edge presentation of graphics was something that they they kind of found strange and somewhat comforting and familiar.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=1287.44,1415.06"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/13","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's the basis of new way advertising here. You know, you see pieces of people. It's it's, if you will, little chunks of life. It's slices of not slices of life, but slices of imagery. I see one smile and it has a sensual kind of thing. And I think it was successful. As the buying power of baby boomers increases. American advertising changes. The headlines of it are. The things that those young people held sacred were the things that they grew up with and obvious as music. Right. You're going to see more and more sixties music appearing in commercials. No. There's another tricky thing that's going on, too, and that is that they regard. Advertising of the old style as their humor was forming over the bomb bomb. I mean, a woman was an obsessed was obsessed with her clothes and how good they looked. And there were no stains, though, no skid marks in the kids shorts. So you say to them, boom, boom, boom, boom, boom, boom, boom, boom. And today she throws in the dryer and your hair didn't come out too good. She's all right. I'll get it next time. Boom. That's the whole different mentality. She she does not care less. She's the same kind of mama, you know? But she she she said she'd rather sit with the kid and maybe color than she would be dedicated to get the yellow off the floor. And then you hope in New York magazine and you read this idiot thing, you know, he'll go to sperm bank. You know, I think how they don't want the father around. They're perfectly happy bringing up these kids by themselves. They have no problems. But I've never met a woman alone with kids who didn't whose life was not a constant trauma of juggling things.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=1417.54,1546.15"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/14","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You look good as me. I like good and cheap. It's good. White shirt. White shirt. Instead of me. We were on our way to Peru. We were going to walk to Peru to become breath because we wanted to do something for the world. Right? If I if I talk to one of my clients and I say to them, picture a 32 year old woman and he will immediately click on his wife when she was 32. Well, the one I'm talking about and the one he married are different women. You. I want to be a botanist. Most women do work around here. You know, both parents have to work and the kids are more or less left up to themselves. What are the really big changes that are happening over the next ten years? One of the really big changes is that all the women in the baby boom who went to work in the past ten or 15 years are going to end up in entry level jobs now. I'm going to rise up. I'd like to see her have a career first, something that that can make her an individual rather than depend on her husband's name or income or status. They will start taking over there, will hit, you know, CEOs, you know, presidents, heads of divisions, you know, congresspeople, mayors, all of those women, the great mass of women who have entered the labor force, they're just going to start taking over. That will be a major change in the next ten years. I know that's going to happen. There's no way that's not going to happen. You cannot have children and have a great career because there's all those other women out there who don't have kids are going to beat you out every time and any job.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=1549.82,1661.0"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/15","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You're competing with them for because they've got 24 hours a day at their disposal and you don't. Yet, on the other hand, a man isn't supposed to take care of you. My lawyer said to me, Well, even if you were married to him, he's not obligated to support you. I mean, the whole mentality is so incredibly stupid. I can't believe it. I am strong. I am. I am one. But sneakers with your black dress is not quite right. I don't know about sneakers with your black dress. The feminists somehow make you feel that they're really. That they feel raising children is a really boring, terrible task to be avoided at all costs. The fact that an intelligent, talented, educated woman wants to take care of her own baby is lockdown down is an oddity. Now, how are we supposed to prevent future wars, improve human civilization, evolve the species? If our children are supposed to be left to. Not even a non-existent city run daycare center. They don't even exist in the sixties. Diva was an underground movie queen and Andy Warhol superstar, 16 movies, two books and 500 videotapes. Later, Riva is a movie star, an author, and now a mother. The role of women has it has gotten worse in the last 20 years and actually worse. 20 years ago, a woman could bring up children, be a mother, take care of a house, wife, whatever. And it was considered a good thing to do. J. It's like the lowest job on the totem pole, and it's the most important job. I hate to admit this, but I. My life is so tough right now that I never get out to see anybody or talk to anyone. The only person whom I saw and yesterday and he seemed exactly the same, you know, as always.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=1661.33,1796.21"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/16","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I see. I've seen Abbie Hoffman a few times since. We live near each other. And he's. Actually, he wants to run for Congress, but he can't unless he gets a pardon. He's comparing that, too, to an obscenity and obscenity that half the newspapers in this country printed. Because Julius is living in a dinosaur era and we represent the future and he is the obscenity and we're going to bury Julius. It's an insane asylum that young people in this country hate. Julius Hoffman. He has become the embodiment of all this evil in the United States. I think health is going to be the most important industry of the eighties. All food eventually going to be like this. I'm an entrepreneur and I have a school for entrepreneurs and I have an organization of entrepreneurs making people successful. Here's where welcoming. We're called America's network marketing because we have representatives in every city in the country. And network marketing is what it is, just the networking of products. The company is Genesis, which is drinks, nutrition bars and low cholesterol, low salt meals. So we have a fortunately have a kitchen right off the seminar room. The being of the sixties became, in my mind the business by the end of the eighties. The seventies was kind of an internalization of a lot of things of the sixties as people looked at themselves in confusion. And then in the eighties now people said, okay, well now what am I going to do? So that's why I call the eighties the decade of achievement. Anyway, this is where we get the seminars and give little illustrations up here. Show film to purposes Transforming the American diet. And achieving financial freedom. And just in case people look to the left, they see think big.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=1797.35,1912.85"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/17","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And if I was still in a sixties mode and I'd be defending the mode of the sixties rather than the values which we stood for, which may have to be retranslated and the activity of the eighties. And money is is a tool that that that moral people need to get so they can implement their morality. This is the most popular briefcase. Baby boomers obviously agree in the last 20 years. Briefcase sales are up 500%. The great cultural change in work today is being created by the baby boomers. I mean, the boomers are going to work. And all these three books, these four books came out right around 1976, along with this season's People, which is a ecumenical group of teachings from different teachers, Gandhi and Bhutto and Jesus. Suddenly you have a situation where most of the workers that are going to work in America for the next 20 or 30 years are already here when you run out the numbers. 90% of all the workers in the year 1990 are already adults. Most are at work, and a big chunk of those are the baby boomers, which is spiritual midwifery. And it was about having children naturally, and with midwives and at home, if possible, or with compassion in the hospitals, if that's what was happening. And in fact, two out of every three of the new entrants into the workforce between now and 1995 will be women. I mean, the boomers are going to work. We've done tofu cookery in the last year, the world of satellite television and some software for the personal home computer market. If you want proof that baby boomers are working, talk to a hippie Here at the farm, the largest alternative community in the country, 800 aging hippies are adjusting to the economic realities of the eighties.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=1913.49,2034.52"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/18","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I remember thinking, Oh, I never have to worry about money again. That's one of the things that I thought it was just going to be a carefree life like that, and we were all going to just live out here in the country deeply in love with one another forever. They left Haight-Ashbury in busses, a journey that came to be known as the Caravan. Seven months and six babies later, 250 of San Francisco's finest flower children found themselves in Tennessee. We were telling people, peace, love. Well, could we actually go off and do that, that we were saying, you know, over here in the woods? That's an original caravan bus. And a lot of them had built up looks like that. And we're really like a great yard to the highway. They were great fun to cruise at. And we cruised with about 60 of those all around the United States. It was a giant thing. And we were one of the largest communities in the movement. Before we passed out, we were still rolling and we parked over in an acre field over about a quarter mile from here and packed all those busses into a one acre field. Stephen Gaskin is the farm spiritual leader from 1964 to 1967. He was a college professor in San Francisco. His Monday night classes became famous and often drew over 2000 students. Together, they invented the hippie dream. One of our phrases was out to save the world. And I believe that with all my heart. And I still do, you know, at some place in my higher conscience is out to save the world. But then there's the reality of, you know, you have to have your family have to feed your family, have to take care of your family.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=2035.39,2141.84"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/19","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And really, how old can you be and still have your parents buying your socks? We're entering very truly an age of ambiguity. And the greatest adaptation that we're going to have to make is to be able to live with that ambiguity. Be able to change to go with the flow in the term of that generation is as applicable now and in the future as it was in the 1960s. Well, this has been a village bakery for several years now where I just bake bread for the community and it was a free service and I did it out of love for baking and the people that I was begging for. And we just changed our economic system. We were trying to do it like that, and we were feeding every visitor who came in through the gate. And it is our way to be generous, you know? But we were generous to a fault. You see, people come to the bakery now and buy their bread instead of it being free, but it's as inexpensive as we can make it. And it's still good bread with farm honey and soy milk and variety of grains. And, you know, we're still baking with as much love as before, but we have to do bookkeeping to. Genius. I don't have another national book. Attention. Attention. Those of you in your homes shut off the gas and electricity in your home, the curtains and closed the Venetian blinds. If you had them on to your shoulders halfway down this hill. Do your own children. Through the poison ivy. And here we are. This is the this is the bomb shelter. And you can see it so right into the side of right into the side of the hill. What we're talking about are four full families.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=2142.71,2296.67"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/20","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it was expected that 24 people could live and sleep here. What you see now as racks are the racks that would have held the beds. And through here are the two johns, um, presumably his and her bathroom. When we bought this house in 1970, people weren't thinking about nuclear attack and bomb shelters. And the whole notion that people would plan to live in a cave on the side of the hill seemed rather bizarre to us. You say? Because I believe that love is stronger than hate and peace is more powerful than war. America is asleep. We're here to wake her up. I'll get you chance. I am a child of the Holocaust and have been taught about prejudice. I think we've seen the. Back that demonstration down, though. When I was 15, I thought that these kind of things were sufficient, as other people would. I think that the things have changed just based on these kinds of activities, but I think I've matured and I think that more is needed. I sense that back in 1963, I think, you know, there was a great deal of hope. And, you know, we had won a lot of victories in the South and there was a strong feeling that we had reached the Promised Land. And of course, when Dr. King spoke, that was a combination of everything that happened on the day. I wasn't there 20 years ago, but from those clips it felt as though I could just go out and change the world and. Obviously, it's taken a little longer than we thought, but it'll come. It will stay in 1983. I'm honored to present to you. But the problems facing mankind are so immense that there's no way to deal with it all unless we apply the technology available to us.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=2297.57,2426.58"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/21","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Satellites really are the synapses of our global brain. We feel that satellites are the windows into the global village here at the farm. The future is shaping the present. Well, when I first came here, we were a more agrarian society. We're into farming and trying to feed the planet. These days we're into antenna farming and we're growing a nice crop of satellite dishes and broadcasting antennas here, and we hope to be taking them to other countries around the world and providing the technology to third world people so that they too, can have access to the global village. Mark is really talking about global networking going beyond the exchange of business cards to information satellites. We'll do that, of course, in 600 years at the present global birthrate. Humans will cover the entire Earth and be physically expanding out into space at the speed of light. This would be considered universal networking, the magic transformation that's occurred in the American economy, probably above all others in the past two decades has been the emergence of the US economy into the global economy. Basically, my business now is developed to the point of where I fell in California. I saw myself. I'm Nathan Pratt. I am a representative of this California surfing lifestyle. You know, you buy something with horizons, work on it, and you get a piece of me, which is fun times in the sun when there's a set of fun sells well. In the past six years, Nathan has developed a worldwide market for his surfboards, wetsuits, wind surfers, T-shirts and a complete line of sportswear. You know, the global village is here. I have my little telex machine and I zip back, zip messages back and forth all the time. You know, it's here and there, and I'm going to send some designs to England to make some wind surf and then go down to the show in Munich and show them.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=2427.39,2539.11"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/22","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And they're going to sell them in France and here and there. And you know what I mean? You have to think in world terms. You can't think of just America anymore. The age of and robotics is here and you are in the year one. Maybe economists call it the third wave. First there was agriculture, then the Industrial revolution, and now the age of robotics. If the global village is here, so is the third wave. Together, they are shaping the baby boom's future. Bob, get me a beer. I personally think we're going to have a better future. I think we're going to have a different future. That's why I believe that the flexibility on how we adjust to it is largely going to determine what kind of a future we have. Bob walks and he talks. What I'm suggesting is we need to take a look at those barriers that we have in our society to flexibility, flexibility of the worker, flexibility of firms, flexibility of government. Then as we build in that flexibility, we prepare ourselves to do whatever the future demands. Thank you, pal. Because of their enormous numbers, baby boomers have been forced to be flexible all of their lives. June feels this flexibility could ease our transition into the age of automation. Boomers may well be America's secret weapon, the cause of the baby boom. Most of America's workers are in that core period of time. That is their most productive years. The baby boomers, in effect, give us a unique opportunity if we can make sure they're trained, that they're flexible, that they can adjust, that they're ready to make the adaptations to the work ahead. They really give us an opportunity for a competitive edge in the work ahead. Here's a good question.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=2539.29,2648.58"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/23","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For the year 2000, if only 7% of the population will be needed to produce all our manufactured goods, does this mean we'll attend more meetings and conferences, or will we really have more leisure time? Yard sales men are betting on leisure. They predict sales will go up 170% in the next ten years. Of course, this may also have something to do with the fantasies of middle aged men. My eyesight is not as good as it should be, and I have a heck of a time picking out the dead ones. I think about it as the baby boomers change age groups when they become old. They will change. Everything we think about is what it means to be old. Suddenly, you will have a group of elderly who were very well educated. More than half have at least entered college, or almost half of any college that have been in good health physically, that are very sophisticated and used to using their power. And we're going to do it. And so if we think that that old age now or the elderly or politically powerful, which they are, you ain't seen nothing yet. Can. Readers. Sure. How to how best to use. I don't believe growing old in America is bad When you consider the alternatives. It looks pretty good as far as I'm concerned. Beverly Enterprises is the country's largest supplier of health care for the elderly, but 835 homes, 90,000 beds and 75,000 employees is not nearly enough. There are approximately. Figures differ approximately a million and a half million 600,000 nursing home beds in the United States today. We anticipate that there will be a need for probably 300,000 more beds by 1995. Beverley's cost effective concept of a continuum of care is designed to give the elderly as much flexibility as possible.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=2649.09,2771.69"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/24","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"As long as you feel able you can live here in an apartment you furnish, your meals will be served in a central dining room. Medical help is easily available and you can visit with friends in the villa soda fountain. Come on. Joe has some will. Should you feel the need for more medical and staff support, you can move next door to Beverly's intermediate care facility. Next to that is Beverly's full care 24 hour nursing home. All of this freedom of choice doesn't come cheap, though. A one bedroom apartment in the villa costs $1,000 a month. Baby boom generation is increasingly going to be forced to either take care of themselves, are substantially modifying some of our social institutions that were originally thought would do it for me. One thing is very clear, however, is that for the baby boom generation, unlike their grandparents and parents, that Social Security system is not going to mean for them what it did to their predecessors. If flexibility is the boomers only security. Then Baltimore has the right idea. This elementary school was closed for lack of students in 1978. Now it's being converted into 65 housing units for the elderly. I think we'll have the place ready for you When? When you want a bed. We'll try it out. We can be proud. And if you came here, it was sad. Little sad. You can't be proud of it if you can't learn how to work outside. We can't be brown and have to get here. This is Wayne right there. This is me and Donna sitting over there. She didn't call. How should there be here later? Oh. We. Perhaps more than any other generation, Baby boomers knew they'd inherit the world. They just didn't know what shape it would be in when they got it or what shape they'd be in.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=2773.04,2897.12"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/25","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We've made mistakes, but, you know, we've learned a lot from. For a while there, for the last couple months, there's been like a lot of different things changing from the cutting of hair to the, you know, personal checkbooks and everything. A lot of times I find myself saying, Oh, yeah, there's a reason I do that out there. You know, like about why people have short hair. Like, I cut my little boy's hair and it was a relief, you know, in the braid anyway. I'm not. I told my mother, I said, I'm not going there. I have nothing. I mean, these people are going to be they're telling me about their big jobs, the big homes, their big cars, a lot of. And she said, well, you have a son. You should be proud, I think. Give me a break in life. You know, I believe in working hard and I believe that, uh, you know, the society does not owe me anything. On the other hand, I have a, a a devotion to having a good time that maybe my parents don't have. Okay. Everybody's having a good time. You have to drink drinking water. We're going to do a few more prizes here for a special award. The couple has been married the longest from 1973. Not only is Denise and Tom, 11 years, four months and three children. I. 17 kids. I was their maid of honor and. As 76 million baby boomers creep towards middle age, America is about to change every stress signal, every fad we associate with middle age. Life will increase the good and bad of that know which I predict boom times For psychiatrist, I put the rise in midlife crisis. That they were bumping to ceilings in one career earlier on and maybe other generations.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=2898.5,3015.85"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/26","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Half the opportunities won't be there. So they'll just move over to another career and maybe they'll flourish there. So I think we'll see. I think we'll see a lot of career change in the next ten years. All right. One more female for a female with the most unusual occupation. You're a mechanic for the MTA. Baltimore City wanted soccer, selling more into mortgages and passes and really serious offenses in Baltimore. I just know this is going to happen, I think, in the next presidential election, 86 election, that the baby boom vote would be much, much more important than it ever has been before. And ultimately, you will see them voting for issues and candidates that they favor. What are they? What are the growth issues? Pro-Environment. Anti-nuclear power, anti-gun registration. Pro-abortion, pro daycare centers. All of those kind of issues will be supported by the baby boomers. Oh, yes. Oh. What's going on? Find out whether baby boomers will fulfill the dreams of their childhood. No one can be sure, but ready or not, we're about to find out. The pig is still in the python and once again, it's on the move. Oh. But we were. In a week. I went to school. You work and then you were in the week. You in school. Right. You are out there going for. That's. Miss Brando, Fran and Francine, France. They are my town. Yeah, he was Nice guy. Miss Brando and Johnson. Okay, bye.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=3016.36,3157.56"}]},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919","type":"AnnotationPage","label":{"en":["English [Transcript]"]},"items":[{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/41919/annotation/27","type":"Annotation","motivation":"subtitling","body":{"type":"TextualBody","value":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/041/919/original/open-uri20230227-1314-139xkf?1677521408","format":"text/vtt","language":"en"},"target":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/041/919/original/open-uri20230227-1314-139xkf?1677521408"}]},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060","type":"AnnotationPage","label":{"en":["AUTO_TRINT_WJZ-UNKN-153-029.mp4 [Transcript]"]},"items":[{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/28","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Fairy tales can come true. It can happen to you. If you are young at heart. Sometimes they seem to have invented childhood. When they began to arrive nine months after the war. No one knew they would become the largest generation in history. From 1946 to 1964, 76 million babies were born in America. They came to be known as the baby boom. They changed the way we live, and they're still changing it. If you want to know what's happening in the United States and what the future holds for us, you'd have to pay attention to the baby boom generation and what it thinks right now and what it's going to be doing as it ages, because it is the center of gravity in society. We will all be influenced by it. Like it or not, think of the baby boom as a pig. A population pink made up of 76 million babies. Now think of the United States as a python. When the python swallows the pig, digestion is hard on both of them, and it takes a very long time. This is the story of the pig in the python. If you look at the population sort of like this and say, here are the age groups and there's been sort of a slow rise like that when people born, say, during the Depression, it went down and people born to in World War Two was about steady. Then the baby boom just becomes this great pause like that. And then it hits the peak of the bulge in 1957. So because of the pressure of numbers, they force change on us because we have to adapt to the pressure of numbers. And you can only do that by changing things. And that's what they do.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=22.79,132.77"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/29","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They change every age group as they move into it. St Agnes Hospital in Baltimore. Bumper to bumper babies. Nurse Betty Whips remembers. The nurseries were very, very crowded. And. And when when the babies went out to to to their mothers you would they would almost be like a train of of cribs to go to the to the mothers. And all the nurses did would change diapers to go from one end to the other just doing nothing but changing diapers. Three and one half million babies meant a lot of diapers. Right after World War Two, I knew there would be a population explosion, and I just figured the market would be there again. I was right. And we had. Started with one customer and we have never stopped growing. Over a billion diapers later. Rubin Warren has learned a lot about diapers, and there's a right way to put it diaper in a baby. Even that synthetic diaper is the right way and wrong way. The right way is to put it in as if it was as if you were wearing a bikini high in the back row, in the front, under the navel. That's the shortest distance around your waist. These days, boomers are having babies of their own. Our average customer is 26 to 34. Probably the motherhood, the career woman is taking time out to have her new baby, and she is the most discriminating consumer. She has waited this long and she wants the best for her baby and she's going to do it right. She's going to have natural cotton diapers for her baby. You may have noticed Ruben said natural cotton diapers. Baby boomers like natural things, natural childbirth, natural food, the natural course of things. But then this was a generation that wore a natural coonskin on their heads and thought they were cool.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=133.52,241.65"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/30","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Maybe. It came from. Coonskin caps boomed. There was a $100 million market for coonskin caps between December of 54 and July of 1955. On December 15th, 1954, Fess Parker wears the first Davy Crockett hat on national television. What happens next? Surprises everybody when the baby boom enters any category. Any category. Schools, rock and roll, a fad, anything like that. There is a myth and incredible expansion craze collapsed suddenly and without explanation. But what always happens inevitably, is that those who live by the baby boom will die by the baby boom because the baby boom then moves right out of that just as fast. They move massively together. And when they move out of it, there's this collapse. And that's what happened to the two, to the price of a coonskin. And in the 1950s, when they went for something like $4 a pound, the $0.29 came from. Smart businessmen do pay attention to the baby boom. People forget that there were tanks running through this street. And the person that is now president of this country was responsible for. It's not that baby boomers are so smart, it's that they're so numerous. I have a jacket at home that is a sports jacket with a blood stain on it. And I remember that. I remember it real well. And people forget that they've forgotten. But not everybody's forgotten that. I certainly I certainly do not forget it. Even if you don't agree with them, it is hard to ignore them. They are, after all, one third of the population. This is really important that they, when they were children, they changed the nature of childhood when they became teenagers. We didn't even think of teenagers as being as being a separate or adolescents as being a separate group almost before the baby boomers got there.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=242.32,372.92"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/31","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But then they made it a separate country. And we're speaking the words that are on everybody's lips in that courtroom. So what we're saying is what everyone is feeling in his heart as he sits in that courtroom and sees this country turn into a fascist state when they enter the family formation. You see the 20s. Historically, what happened was there was a time when people got married and settled down. The baby boomers did not do that well. I think like many people, my generation in the early 70s, the mental construct that half of the world kind of fell apart and what were good guys and bad guys wasn't clear anymore. And what I wanted to do and everybody everybody dispersed when got to the 30s, middle age, that's what's happening to us right now. And I think all the ideas about middle age such as that, we are settled in two jobs. You are completing your family, your family formation. You are becoming less active physically. All of those things or sexually, all those things are changing. The baby boomers are changing middle age life. 15,192 people ran in the 1983 New York City Marathon. Most of them were baby boomers. They all knew that. The only way for me. No, sir. So one. Of them did it. I got on this surfboard for a 32 year old man versus this surfboard ten years ago. Would have been if people looked at this as a spaceship. Something totally unavoidable. It's such a high performance sport. Yeah. Middle aged surfing. Surfing is definitely becoming, you know, it's aging like any other activity. Instead of being such a youth oriented and youth participant only activity, it has grown now to be a middle aged activity. And in another ten years it will be.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=373.4,489.82"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/32","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I mean, it'll these people are never going to stop. From the early morning to the. Good news, I think is over. I mean, the whole idea they used was as an objective that it was important to look young, that teenagers were important. But we sent anthropologists into high schools to find out what high school students were thinking, because that was supposed to be important, because we'd all be thinking that it's been five years. That day is passed. But this was a very active boom boom America, a school that had a great tradition in sports. Levittown Memorial is the first high school in the country to change hands. That is, to go from solely serving youngsters as an element, as a high school to being a vacant, boarded up building. It's closed because we've seen a dramatic drop in the number of students in all of our communities, but certainly in Levittown as well. You can't educate youngsters if they don't have enough of them. They're not as visible now. You can't that's why you can't walk into a college and see thousands of baby boomers sitting there and say, look, there they all are. But what you see them as more subtly is you see them jogging on the streets. But you will see them in electoral politics in a big way. And as they begin to turn 40, you see certain things happening. I mean, if I if I was going to make money writing a book now, it would be on the on the joys of turning 40, because pretty soon 38 million of them are going to be turning 40 in the next decade. If you are over 25. Terrific. Here comes a new makeup that helps skin over 25 look younger.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=490.48,582.14"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/33","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Introducing. Like most companies, the Knoxville Corporation has never consciously considered the baby boom. What they have done is to pay attention to the needs of their customers who are their customers, Baby boomers. I don't feel older. Why should I? You should wear makeup and configure. Skin over 25 look younger. In 1914, Baltimore druggist Dr. George Bunting concocted a beauty formula in a coffee pot. 70 years later, that little blue jar has become a legend. That's true. He's that face, that cover girl thing. It's. That could make her famous. In 1961, Knoxville introduced cover girl makeup. With its reasonable price drugstore marketing and medicated formula. Teenage boomers loved it. No need to worry about adolescent acne. Cover Girl was good for your skin. Fights germs on your product to guard against blemishes. No, wondered the makeup of CoverGirl. By responding to the needs of their customers. CoverGirl cleaned up. Ten years later, their customers have changed. 1963 Bonnie Trumpeter poses for her first cover girl cover 1973. Bonnie today is still a cover girl. The older she gets, the better she looks. For makeup and CoverGirl. Since 1961, cover girls have aged along with their customers. As baby boomers approach 40 knocks, Elle is hard at work on new formulas for aging skin. 16. You look beautiful. And your mom. And we sold over 150 million Barbie dolls since she was first introduced in 1959. And one of the interesting things is we're seeing moms from the baby boom years buying Barbies for their little girls. Now, if you go into a toy store, sometimes we watch moms looking at the boxes. You see that what sort of come over their face when they remember how much fun they had playing with their dolls. Baby boomers made Barbie the most popular toy in history.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=583.48,708.11"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/34","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The secret to Barbie success is that she's always up to date with Barbie's thousands of outfits designed by three full time fashion designers have made Mattel the largest manufacturer of women's wear in the world. She was up to date in her very sort of pop art colored clothing, the bright pink and yellows. And if you look very closely, she has rooted eyelashes. Of course, that was becoming a big thing with Twiggy. And and the models were wearing so many eyelashes they could hardly open. Right. But Barbie also reflected that trend and that she had the eyelashes. Barbie and the boomers grew up together. She may turn 25 this year, but in their hearts, she'll always be 16. Of course, Candice, over here at the dream pool cooking up some hotdogs and hamburgers for the people who are having their picnic on the roof. Well, Malibu Barbie is sunning by the pool and Skipper is getting ready to go for a dip. But it looks like with her little swim fans on. Yeah. Yeah, I had them on for a while, cause sometimes you never could tell with these calls because you can. You can put them on. And if you don't put enough fluid on it, they just stand there and they just stand there and you say, when are you going get them? When you go to get them, you know, so you can do walk away. And this you know this. Well, the wind helps. If Ken and Barbie had parents, they probably live here in Levittown, New York, America's first suburb and the home of the backyard barbecue. We've had some people in Levittown. They in fact, a friend of ours has it. He has a built in side in his fireplace.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=709.64,797.57"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/35","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"He's got his barbecue. And that's all he does. All use barbecue in his house. From the very beginning, Levittown was the American dream. It started after World War Two because there was pent up fertility. I mean, the soldiers were gone. One as many babies born. So when the soldiers came back nine months later, 1946, that's when that's when the boats really began. For only $58 a month, returning veterans could buy a house, a neighborhood and a lifestyle. Is that was prosperity. It was optimism. There had been no battles fought in the United States. But suddenly everyone was free to do what they wanted. And what women thought they wanted was to stay home and have lots of children. And we could afford to do it. Well, what we have to crow about is that we started here after World War Two as potato fields, and we grew a town. The baby boomers grew up with great expectations that they were told when they were young that they were the biggest generation, the luckiest, the wealthiest will be the best educated, that the men in the generation would have. Not only jobs like their parents were able to have fulfilling jobs and that the women in the generation would be able to to to have families and children and also themselves to be very well educated and to have fulfilling jobs. So this was a huge load of expectation that they grew up with. And the irony is, is that because there were so many of them, in large part that it's pretty hard to pull it off. And one of the holes in the back yard. We wanted maybe a car today. But they don't believe in that. That's not enough. I mean, we're closing schools here.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=798.53,893.28"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/36","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Enrollment is declining. Why? Because not because people don't want to have big families. They can't afford them anymore. It's because of the crib just like this. And it's got the music box here and it turns around. Keeping the babies quiet. They look up at this for hours and just not out or just stay quiet, whatever it is. Years ago, you could buy a house in Levittown for $6,000. Now, an average house in Levittown when we bought ours was four years ago. Four years ago, we paid 40. Right. Now you can. Now you can pick up a house 64, 65, 70, 60, around that range, depending on what's been done to the house. In American dream has become a financial nightmare. But what you're finding is that they are having to discard some of the expectations and make some compromises that they didn't really expect to be making. And what they've had to do is that the expectations have been so high for the good life, for the affluent life, that both men and women, husbands and wives have had to go to work. Where did all the energy go? Hey, people had to make a living. And so middle income person, if you're 35 and you and your wife work and make 35,000 a year, you can afford a house that is 70,000. I wish. I wish I grossed 35,000. All I can do is do what I do. Uh, it's, you know, I don't know what else I. What else am I supposed to do? Go shine shoes. Go bag groceries. Go make 350 an hour. Go be a bartender. Stick up liquor store standards. I'd rather make pots. Still hang in there. Make art and have faith that I will make it. Doing this? The question is if and when boomers do make it, will they buy cigars as they enter their late 30s, 40s and 50s in the next 10 or 20 years? They're entering what we call the prime cigar smoking age.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=894.21,1031.829"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/37","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The average cigar smoker is 55 years old. Spends $0.20 for a cigar and smokes ten a week. It is not enough. The cigar industry is in a slump. Boomers may be at salvation. It's interesting. We think there's more. Younger men today are starting to smoke cigars at the high end of the spectrum, at the at the dollar per cigar category. Stores like Dunhill and others are seeing more young executives in their 30s. On the way up, coming in and getting cigars and wearing them, kind of wearing them, if you know what I mean. Well, he's got a shirt, sleeves rolled down and a jacket on, but he's wearing the tie shoes, usually black, not brown. I'm just myself at this the edge of this at 36. And uh, uh, I think the person I most often sell a cigar to is somebody I could have been in touch with. What? You never know. As they get on that stage, they turn 40 or something. Whether or not they will act like the previous generation of €40. And we designed this product over a period of 2 or 3 years with the objective of attracting young smokers and hopefully non cigar smokers. There are now ads appearing in magazines talking about the backwoods man who claims a mountain or goes down the Wabash River in a kayak and the water spraying and we don't put the cigar in his hand. We just show this this macho guy outdoors, adventuresome, could be a stockbroker, but he likes to do these things on the side. So far, so good. Backboard sales are up and boomers continue to age. If male boomers would smoke even two cigars a week, they would increase consumption by 2 billion cigars and profits by 35%.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=1032.97,1141.32"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/38","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But will they? With baby boomers, you can never be sure. When you look at the forces that shape the baby, boom. And why are they. Why are baby boomers the way they are? The size of the generation is hugely important. The first half of the generation is the one that sort of surged through and dealt with the sort of brutalizing effects of the large number. And they are the Woodstock generation. They are they're the ones who sort of fought and won the sexual revolution. And they're the ones who were the first big wave of of our husbands wives to be divorced. All of these shocks of change hit that first part of the generation. They're also the most optimistic and idealistic part of the generation. And I asked them, Tell me, where are you going? Go. I want my children to be hippies. You know, I would like to see my daughters have this idealism that we came out of the 60s with and not buy wholesale into materialism. The second half of the generation, people born from 57 and later were younger. I think that they are more practical, They are less idealistic. They are more ready for the idea that life can be disappointing. I was brought up to believe that you could become anything you wanted, that there was no limit. If you lived in America, there was just no limit where you could go. And I just don't think that's true anymore. God has got. He's got. Hi. Wow. Which now I'm just getting out of school. I went to that early age, 18, 19. I never killed anybody, you know. You know, and I'm still explaining, you know, why it happened and why me. I suspect one of the things about the war that people don't understand is that people on this war, the people who were there, were ordinary people, very average kinds of folks who were trying to do the best they could in a very bad situation.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=1142.64,1285.88"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/39","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We could fight a war in Vietnam only because the huge generation was there. We never had to call up the reserves. That's amazing. You were more likely to be drafted if you were 20 years old. A man. You're more likely to be drafted in peacetime in the 1950s than you were the height of the Vietnam War. Only 6% of the baby boomer men saw action in Vietnam or saw what we saw in war duty in Vietnam. But what the score was was that so many people were threatened. So everyone was threatened before they had the lottery. Anybody could be drafted. Anybody could be sent. And so politicized this whole generation, which didn't want to be sent. You know, I was appalled. That when the draft ended, so did 80% of the protests. From the beginning when I went up, it was a very proud thing to do, you know, to fight for your country and especially and especially being black in the United States and wanting to go over there and fight. You know, I felt like I was really doing something. I'm still after being back almost ten years, I'm still having a hard time adjusting to society as it is trying to make them understand my point. And we came back from the war. We wasn't physically wounded. We was wounded mentally. We came back. We came back. People shun us. 57,939 Americans died in Vietnam. Most of them were baby boomers. One of them was Greg's brother. There's a sort of a Novocaine thing. I mean, they as they grew up, they sat there and watched body counts from Vietnam so that therefore the horrors of reality of or of injury were were kind of they saw it all the time. And so therefore this this hard edged presentation of graphics was something that they they kind of found strange and somewhat comforting and familiar.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=1287.44,1415.06"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/40","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's the basis of new wave advertising. You you you see pieces of people smiling. It's it's, if you will, little chunks of life. It's slices of not slices of life, but slices of imagery. See one smile and it has a sensual kind of thing. And I think it was successful as the buying power of baby boomers increases. American advertising changes. The headlines of it are. The things that those young people held sacred were the things that they grew up with. And obvious is music, right? You're going to see more and more 60s music appearing in commercials. No. I guess there's another tricky thing that's going on too, and that is that they regard. Advertising of the old style as their humor was Ajax Boom, boom, boom. I mean, a woman was an obsessed, was obsessed with her clothes and how good they looked. And there were no stains, though. No skid marks in the kids shorts. So you pay tax on blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah. And today she throws in the dryer and your hair didn't come out too good. All right, I get it. Next time, Bomb. That's the whole different mentality. She she does not care less. She's the same kind of mama, you know. But she, she, she'd. She'd rather sit with the kid and maybe color than she would be dedicated to get the yellow off the floor. And then you hope in New York magazine and you read this idiot thing, you know who go to sperm bank. I think how they don't want the father around. They're perfectly happy bringing up these kids by themselves. They have no problem. But I've never met a woman alone with kids who didn't, whose life was not a constant trauma of juggling things.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=1417.52,1546.15"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/41","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You look good. Ask me. I like to be good. And. It's good to. Right shoulder, right? Yeah. And stood up. We were on our way to Peru. We were going to walk to Peru to become because we wanted to do something for the world. Right. If I if I talk to one of my clients and I say to them, picture a 32 year old woman and he will immediately click on his wife when she was 32. Well, the one I'm talking about and the one he married are different women. You. I want to be a botanist. Most women do work around here. You know, both parents have to work, and the kids are more or less left up to themselves. What are the really big changes that are happening over the next ten years? Well, one of the really big changes is that all the women in the baby boom who went to work in the past 10 or 15 years are going to end up in entry level jobs now. I'm going to rise up. I'd like to see her have a career first, something that that can make her an individual rather than depend on her husband's name or income or status. There will start taking over. There will hit, you know, CEOs, you know, presidents, heads of divisions, you know, Congress people, mayors, all those women that great mass of women who have entered the labor force are just going to start taking over. That will be a major change in the next ten years. I know that's going to happen. There's no way that's not going to happen. You cannot have children and have a great career because there's all those other women out there who don't have kids are going to beat you out every time.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=1549.82,1659.71"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/42","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And any job you're competing with them for because they've got 24 hours a day at their disposal and you don't. Yet, on the other hand, a man isn't supposed to take care of you. My lawyer said to me, Well, even if you were married to him, he's not obligated to support you. I mean, the whole mentality is so incredibly stupid. I can't believe that I am strong. I am. I am one. But sneakers with your black dress is not quite right. I don't know about sneakers with your black dress. The feminists somehow make you feel that they're really. That they feel raising children is a really boring, terrible task to be avoided at all costs. The fact that an intelligent, talented, educated woman wants to take care of her own baby is lockdown is an oddity. Now, how are we supposed to prevent future wars, improve human civilization, evolve the species if our children are supposed to be left to not even a existent city run daycare center? They don't even exist in the 60s. Diva was an underground movie queen and Andy Warhol superstar. Six movies, two books and 500 videotapes later. Viva is a movie star and author and now a mother. The role of women has got has gotten worse in the last 20 years, so it actually works. 20 years ago, a woman could bring up children, be a mother, take care of a house, a wife, whatever. And it was considered a good thing to do. J. Stack the lowest job on the totem pole. And it's the most important job. I hate to admit this, but I. My life is so tough right now that I never get out to see anybody or talk to anyone. The only person whom I saw and yesterday and he seemed exactly the same, you know, as always.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=1660.58,1796.21"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/43","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I see. I've seen Abbie Hoffman a few times since we lived near each other. And he's. Um. Actually, he wants to run for Congress, but he can't unless he gets a pardon. He's comparing that to, uh, to an obscenity. An obscenity that half the newspapers in this country printed because Julius is living in a dinosaur era and we represent the future, and he is the obscenity. And we're going to bury Julius. It's an insane asylum that young people in this country hate. Julius Hoffman. He has become the embodiment of all this evil in the United States. I think health is going to be the most important industry of the 80s. All food eventually going to be like this? I'm an entrepreneur and I have school for entrepreneurs and I have an organization of entrepreneurs making people successful. Here's we're welcoming. We're called America's network marketing because we have representatives in every city in the country. And network marketing is what it is, just the networking of products. The company is Genesis, which is drinks, nutrition bars and low cholesterol, low salt meals. So we have a fortunate we have a kitchen right off the seminar room. The being of the 60s became, in my mind, the business being of the 80s. The 70s was kind of an internalization of a lot of things in the 60s as people looked at themselves in confusion and then in the 80s and people said, okay, well now what am I going to do? So that's why I call the 80s the decade of achievement. Anyway, this is where we give the seminars and, you know, get little illustrations up here, show film to purposes transforming the American diet. And achieving financial freedom. And just in case people look to the left, they say, think big.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=1797.35,1912.83"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/44","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And if I was still in a 60s mode and I'd be defending the mode of the 60s rather than the values which we stood for, which may have to be retranslated and the activity of the 80s. And money is an is a tool that that that moral people need to get so they can implement their morality. This is our most popular briefcase. Baby boomers obviously agree. In the last 20 years, briefcase sales are up 500%. The great cultural change in work today is being created by the baby boomers. I mean, the boomers are going to work. And all these these three books, these four books came out right around 1976, along with this season's People, which is a ecumenical group of teachings from different teachers, Gandhi and Bhutto and Jesus. Suddenly you have a situation where most of the workers that are going to work in America for the next 20 or 30 years are already here when you run out the numbers. 90% of all the workers in the year 1990 are already adults. Most are at work. And a big chunk of those are the baby boomers. Which is spiritual midwifery. And it was about having children, naturally, and with midwives and at home as possible or with compassion in the hospitals, if that's what was happening. And in fact, two out of every three of the new entrants into the workforce between now and 1995 will be women. I mean, the boomers are going to work. We've done tofu cookery in the last year, the world of satellite television and some software for the personal home computer market. If you want proof that baby boomers are working, talk to a hippie here at the farm, the largest alternative community in the country, 800 aging hippies are adjusting to the economic realities of the 80s.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=1913.37,2034.52"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/45","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I remember thinking, Oh, I never have to worry about money again, because that's one of the things that I thought it was just going to be a carefree life like that. And we were all going to just live out here in the country deeply in love with one another forever. They left Haight-Ashbury in busses, a journey that came to be known as the caravan. Seven months and six babies later, 250 of San Francisco's finest flower children found themselves in Tennessee. We were telling people peace, love. Well, could we actually go off and do that? That we were saying, you know, over here in the woods. That's an original caravan bus. And a lot of them had built up looks like that and were really like great yards on the highway. They were great fun to cruise. And we cruise with about 60 of those all around the United States. It was a giant thing and we were one of the largest communities in the movement. Before we parked out, we were still rolling and we parked over in an acre field over about a quarter mile from here and packed all those busses into a one acre field. Stephen Gaskin is the farm spiritual leader from 1964 to 1967. He was a college professor in San Francisco. His Monday night classes became famous and often drew over 2000 students. Together, they invented the hippie dream. One of our phrases was out to save the world. And I believe that with all my heart. And I still do, you know, at some place in my higher conscience is out to save the world. But then there's the reality of, you know, you have to have your family, you have to feed your family, have to take care of your family.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=2035.39,2141.86"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/46","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And really, how old can you be and still have your parents? Buying your socks. We're entering very truly an age of ambiguity. And the greatest adaptation that we're going to have to make is to be able to live with that ambiguity. Be able to change, to go with the flow in the term of that generation is as applicable now and in the future as it was in the 1960s. Well, this has been a village bakery for several years now where I just bake bread for the community and it was a free service and I did it out of love for baking and the people that I was begging for, and we just changed our economic system. We were trying to do it like that, and we were feeding every visitor who came in through the gate. And it is our way to be generous, you know. But we were generous to a fault. You see, people come to the bakery now and buy their bread instead of it being free, but it's as inexpensive as we could make it. And it's still good bread with farm honey and soy milk and variety of grains. And, you know, we're still baking with as much love as before, but we have to do bookkeeping to. Q If they don't have another national service. Attention. Attention. Those of you in your homes shut off the gas and electricity in your home, the curtains and closed the Venetian blinds if you have them on to your shoulders. Halfway down this hill. Do your own children. Through the poison ivy. And here we are. This is the this is the bomb shelter. And you can see it's built right into the side of right into the side of the hill.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=2142.7,2293.73"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/47","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What we're talking about are four full families. And it was expected that 24 people could live and sleep here. What you see now as racks are the racks that would have held the bed. And through here are the two johns. Um, presumably his and her bathroom. When we bought this house in 1970, people weren't thinking about nuclear attack and bomb shelters. And the whole notion that people would plan to live in a cave on the side of the hill seem rather bizarre to us. I'm here today because I believe that love is stronger than hate and peace is more powerful than war. America is asleep. We're here to wake her up. I'll give you a chance. I am a child of the Holocaust and have been taught about prejudice. I think we've seen the fact that I know when I was 15, I thought that these kind of things were sufficient. I thought that people would think that the things have changed just based on these kinds of activities. But I think I've matured and I think that more is needed. I sense that back in the 1960s three, it was like, you know, there was a great deal of hope. And, you know, we had won a lot of victories in the South, and there was a strong feeling that we had reached the Promised Land. And of course, when Dr. King spoke, that was a culmination of everything that happened during the day. I wasn't there 20 years ago, but from those clips it felt as though I could just go out and change the world and. Obviously it's taken a little longer than we thought, but it'll come. It will go in 1983. I'm honored to present to you. But the problems facing mankind are so immense that there's no way to deal with it all unless we apply the technology available to us.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=2294.6,2426.58"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/48","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Satellites really are the synapses of our global brain. If we feel that satellites are the windows into the global village here at the farm. The future is shaping the present. Well, when I first came here, we were a more agrarian society. We were into farming and trying to feed the planet. These days we're into antenna farming and we're growing a nice crop of satellite dishes and broadcasting antennas here. And we hope to be taking them to other countries around the world and providing the technology to third world people so that they, too, can have access to the global village. Mark is really talking about global networking going beyond the exchange of business cards to information satellites. We'll do that, of course, in 600 years at the present global birthrate. Humans will cover the entire earth and be physically expanding out into space at the speed of light. This would be considered universal networking. The magic transformation that's occurred in the American economy is probably above all others. In the past two decades has been the emergence of the US economy into the global economy. Basically, my business now has developed to the point where I fell in California. I saw myself. I'm Nathan Pratt. I'm a representative of this California surfing lifestyle. You know, you buy something with Horizon's west on it and you get a piece of me, which is fun times in the sun when there's a set of fun sales. Well, in the past six years, Nathan has developed a worldwide market for his surfboards, wetsuits, windsurfers, t shirts and a complete line of sportswear. You know, the global village is here. I have my little telex machine and I zip back, you know, zip messages back and forth all the time.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=2427.39,2532.66"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/49","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You know, it's here and there. And I'm going to send some designs to England to make some wind surf and then go down to the show in Munich and show them and they're going to sell them in France and here and there. And you know what I mean? You have to think in world terms. You can't think of just America anymore. The age of and robotics is here and you are in the year one. Maybe economists call it the third wave. First there was agriculture, then the industrial Revolution, and now the age of robotics. If the global village is here, so is the third wave. Together, they are shaping the baby boomers future. But get me a beer. I personally think we're going to have a better future. I think we're going to have a different future. That's why I believe that the flexibility and how we adjust to it is largely going to determine what kind of a future we have. Bob walks and he talks. What I'm suggesting is we need to take a look at those barriers that we have in our society to flexibility, flexibility of the worker, flexibility of firms, flexibility of government. Then as we build in that flexibility, we prepare ourselves to do whatever the future demands. Thank you, pal. Because of their enormous numbers, baby boomers have been forced to be flexible all of their lives. Chote feels this flexibility could ease our transition into the age of automation. Boomers may well be America's secret weapon because of the baby boom. Most of America's workers are in that core period of time. That is their most productive years. The baby boomers in a factory give us a unique opportunity if we can make sure they're trained, that they're flexible, that they can adjust, that they're ready to make the adaptations to the work ahead.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=2533.59,2643.0"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/50","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They really give us an opportunity for a competitive edge in the work ahead. Here's a good question for the year 2000. If only 7% of the population will be needed to produce all our manufactured goods. Does this mean we'll attend more meetings and conferences? Why would we really have more leisure time yard salesmen or betting on leisure? They predict sales will go up 170% in the next ten years. Of course, this may also have something to do with the fantasies of middle aged men. My eyesight is not as good as it should be, and I have a heck of a time picking out the dead ones. I think about as the baby boomers and age groups when they become old. They will change. Everything we think about is what it means to be old. Suddenly you will have a group of elderly who were very well educated. More than half have at least entered college or almost half of it in college that have been in good health physically that are very sophisticated and used to using air power. And we're going to do it. And so if we think that that old age now or the elderly or politically powerful, which they are, you ain't seen nothing yet can. Readers. Sure. How to how best to use. I don't believe growing old in America is bad when you consider the alternatives. It looks pretty good as far as I'm concerned. Beverly Enterprises is the country's largest supplier of health care for the elderly, but 835 homes, 90,000 beds and 75,000 employees is not nearly enough. There are approximately. Figures differ. Approximately 1,000,000.5 million 600,000 nursing home beds in the United States today. We anticipate that there will be a need for probably 300,000 more beds by 1995.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=2643.9,2763.0"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/51","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Beverly's cost effective concept of a continuum of care is designed to give the elderly as much flexibility as possible. As long as you feel able. You can live here in an apartment you furnish. Your meals will be served in a central dining room. Medical help is easily available and you can visit with friends in the villa's soda fountain. Come on, you have some way. Where should you feel the need for more medical and staff support? You can move next door to Beverly's intermediate care facility. Next to that is Beverly's full care 24 hour nursing home. All of this freedom of choice doesn't come cheap, though. A one bedroom apartment in the villa costs $1,000 a month. Baby boom generation is increasingly going to be forced to either take care of themselves, are substantially modify some of our social institutions that were originally thought would do it for them. One thing is very clear, however, is that for the baby boom generation, unlike their grandparents and parents, that Social Security system is not going to mean for them what it did to their predecessors. If flexibility is the boomers only security. Then Baltimore has the right idea. This elementary school was closed for lack of students in 1978. Now it's being converted into 65 housing units for the elderly. I think we'll have the place ready for you When? When you want a bed. We'll try. We can be proud. And that became here is the out of. We can't be proud of it if you can't hear. To emphasize we can't be brown and have to get. This is Wayne right there. This is me at Donna sitting over there. She didn't call me there. Be here later. Oh. We? Perhaps more than any other generation, Baby boomers knew they'd inherit the world.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=2765.16,2892.14"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/52","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They just didn't know what shape it would be in when they got it or what shape they'd be in. We've made mistakes, but, you know, we've learned a lot from for a while there. The last couple of months, there's been like a lot of different things changing from the cutting of hair to the, you know, personal checkbooks and everything. A lot of times I found myself saying, oh, yeah, there's a reason I do that out there, you know, like about why people have short hair. Like I cut my little boy's hair and it was a relief, you know, down the road anyway. Yeah, I'm not I told my mother, I said, I'm not going to. I have nothing. I mean, these people are going to be there telling me about their big jobs, the big homes, their big cars. A lot of kids. She said, well, you have a son. You should be proud. I think Give me a break in life. You know, I believe in working hard and I believe that, uh, you know, the society does not owe me anything. On the other hand, I have a a a devotion to having a good time that maybe my parents don't have. Okay. Everybody's having a good time. Get enough to drink. Drink some water. Okay. We're going to do a few more prizes here for special awards. The couple that's been married the longest from 1973 not knowing is Denise and Tom. 11 years, four months and three children. 17 kids. I was their maid of honor and. As 76 million baby boomers creep towards middle age, America is about to change. And every stress signal, every fad that we associate with middle aged life, will increase the good and bad of that know which I predict boom times for a psychiatrist.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=2892.95,3007.19"},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/53","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But the rise and midlife crisis that they will bump into ceilings in one career early on and maybe other generations, half the opportunities won't be there. So they'll just move over to another career and maybe they'll flourish there. So I think we'll see. I think we'll see a lot of career change in the next ten years. All right. One more meal for a female with the most unusual occupation. Girl is a mechanic for the MTA. Baltimore City. Wanted soccer isn't selling more into mortgages and passes a really serious offense was in Baltimore. I just know this is going to happen, I think in the next presidential election, 86 election, that the baby boomer vote will be much, much more important than it ever has been before. And ultimately, you will see them voting for issues and candidates that they favor. What are they? What are the growth issues? Pro-Environment. Anti-nuclear power. Anti-gun registration. For abortion, pro day daycare centers. All of those kind of issues will be supported by the baby boomers. Oh, yes. Oh. Show me. Find out whether baby boomers will fulfill the dreams of their childhood. No one can be sure, but ready or not. We're about to find out. The pig is still in the python. And once again, it's on the move. Oh, I. A whole lot of. More. But we. Within a week I went to school. You work and then the work that we do in school, right? You are the only person out there doing it for free. That's right. Ms.. Brandel. Fran Beer and Francine Francine guy. Are my to. Miss Randall and Johnson. Okay. Bye.","format":"text/plain"},"target":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259#t=3009.08,3157.57"}]},{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060","type":"AnnotationPage","label":{"en":["English [Transcript]"]},"items":[{"id":"https://marmia.aviaryplatform.com/collections/948/collection_resources/86962/file/175259/transcript/62060/annotation/54","type":"Annotation","motivation":"subtitling","body":{"type":"TextualBody","value":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/062/060/original/open-uri20231130-40908-ka50re?1701361781","format":"text/vtt","language":"en"},"target":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/062/060/original/open-uri20231130-40908-ka50re?1701361781"}]}]}]}